FARM: TOUCH, THINK, LEARN
Introducing TACTIVITY books, the new format which redefines the very young concept book market. They're an ingeniously simple and TACTIle way of communicating core concepts, allowing the youngest readers to ACTIVELY explore knowledge in a hands-on, multi-dimensional way. Just seeing the cover, with its powerful combination of die-cuts and raised, shaped elements, readers will know they're in for a very special treat: a book to be experienced on many levels, and conveying 3D visual excitement without the fragility associated with such novelty formats as pop-ups or lift-the-flaps. And best of all, these titles celebrate the very physicality of the book and the experience of actually holding the book and tracing its shapes with a finger. That's very powerful magic, and even those who may not perhaps recognize why the book works will immediately intuit its genius.
FARM: Discover―and experience―a pig by tracing its raised outline on one side and the concave form of the mud puddle it wallows in on the other. Clusters of related words on each spread offer parents and children a springboard for further conversations to encourage the language skills so crucial to later successful learning. In a format unlike any other, these groundbreaking books translate abstract thought into tangible knowledge.