TOUCH THINK LEARN: OPPOSITES (BOARD)
Introducing Touch Think Learn books, the new format which redefines the very young concept book market. They're an ingeniously simple and tactile way of communicating core concepts, allowing the youngest readers to actively explore knowledge in a hands-on, multi-dimensional way. Just seeing the cover, with its powerful combination of die-cuts and raised, shaped elements, readers will know they're in for a very special treat: a book to be experienced on many levels, and conveying 3D visual excitement without the fragility associated with such novelty formats as pop-ups or lift-the-flaps. And best of all, these titles celebrate the very physicality of the book and the experience of actually holding the book and tracing its shapes with a finger.
Opposites is the ideal subject for the Touch Think Learn format: the raised die-cuts of the left-hand page 'reflected' in the depressed cut-outs of the right. Whether it's the moon rising out of the night of one page and the sun setting in the day of the next; or a little polar bear emerging into the white arctic snow and a tiny mouse disappearing down a black hole, Opposites offers shape and reality to give early learning new dimension.