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Avery Row is a luxury brand specialising in textile related accessories for parent and baby. Featuring soft geometric prints in a fresh and clean colour palette, these products are perfectly stylish both in your home and on the go. The Go Everywhere Mat is a stylish playmat that neatly rolls up and comes with a leather carry handle, ready to accompany your baby on their play adventures from the living room to the park. The mats have a 100% cotton top and a waxed cotton bottom, making them both washable and water resistant -- perfect for playing on hard floors and equally good for picnics. Free of all nasties and made in the UK, what’s even better about these mats is that they look so good too, with stylish trims and the unisex, modern prints typical of this brand.

The coolest essentials your little one needs to go back to school, nursery or playgroup.

BORN Copenhagen is a Danish design brand based in Copenhagen. every single They work hard create the most beautiful products for you, made exclusively in the best materials, so you are sure that they will last for generations.  All of the products are designed based on their own experience with their own children, so they know exactly what high demands you have as a parent. They know that it is the little details that make all the difference, and when you see the products you will know just what we mean by that.  BORN Copenhagen launched in the summer of 2016 by its owner and designer, Maiken Vogensen, who felt inspired to create aesthetically beautiful and functional interior when she had her daughter in November 2015. The first product she designed was our uniquely designed babynest, because she wanted to provide a safe and beautiful base for her baby. Every product you find in our collection is designed with attention to all the little details because the design is based on our own experience as parents. We put a lot of love, heart and soul into every product to make sure it is perfect in every way, considering both the fact that it needs to be beautiful, practical, functional and adding value to your everyday life as a parent.   

Shop the beautifully co-ordinated Born Copenhagen Leaves range

Shop the beautifully co-ordinated Born Copenhagen Midnight Dust range

Shop the beautifully co-ordinated Born Copenhagen Night Sky range

Get it before it's too late! We've pulled together all the products where stock is running out fast. Get it quick so that you don't miss out

Our small but funny collection of cards are perfect for the parents of newborn babies. We hope you love them as much as we do.

Amazingly delicious chocolate perfect for any occassion

We wish you a Merry Christmas, we wish you a Merry Christmas, We wish you a Merry Christmas and a happy time shopping Browse our Christmas Gifts - chosen especially for you! 

Our gorgeous Organic Zoo baby and kids designer clothes are created from 100% organic cotton, are produced entirely in Europe with a resolute commitment to quality, fair trade and the environment. A mix of classics and contemporary pieces with a palette of eco whites, greys and iconic Breton stripes.

Shop the Design Letters range from POP for a wide range of melamine products to make meal times that little bit more fun. Available to buy online from we-are-pop.co.uk

ENGEL. tableware is composed largely of bamboo and maize fibre, which means the products are sustainable. The beautifully designed bamboo tableware can be used for hot and cold dishes and is dishwasher safe. You can cut things on them without causing damage. 

Here at POP we think that Dad's deserve to be spoilt too, but we know that men can be difficult to buy for too. We have done the hard work put together some great bundles for Dad's. Have a browse and don't forget that it's Father's Day on 18th June 2017!

Because every mama deserves to be spoilt, we've got some gorgeous jewellery that no only looks great but is also completely safe for your little one to use for teething, along with some great books which are sure to make you laugh